Given his specialism in connectivity, Rudolf’s often placed on the front line of future mobility conversations, but he’s also big into testing new bikes–both on the daily as a committed commuter and intensively for our group tests. These days, the self-confessed data nerd’s role as editor at DOWNTOWN and E-MOUNTAINBIKE is no less exciting.
In his previous life Rudolf was a dab hand at promoting innovation, putting his brain behind big-ticket patent assessments that easily ran into six-or-seven-plus figures. The sports car giant has already proven that Porsche is no stranger to the e-bike sector with the eBike Cross and the Cyklær e-gravel bike (launched by subsidiary Porsche Digital). In addition to compact drive systems such as the Fazua Ride 60, which will continue to run under the Fazua brand, Porsche will develop particularly powerful motors under its own brand name. The new P2 eBike GmbH, headed by Moritz Failenschmid, will then bring the e-motor to market in an upcoming generation of Porsche e-bikes. The managing director will be Jan Becker, the former CEO of Porsche Lifestyle GmbH & Co.
Boxer motor software#
Porsche eBike Performance GmbH, based in Ottobrunn near Munich, will develop the motors, including batteries and software architecture. After Porsche acquired a majority stake in the Croatian e-bike manufacturer Greyp just last year and took over the Bavarian motor manufacturer FAZUA this summer, the next milestones on the Porsche e-bike roadmap have now been set: the first Porsche motor for e-bikes will be available from the middle of the decade! To this end, two new joint ventures have been launched together with Ponooc Investment B.V. The strategy of also gaining a foothold in the e-bike sector, on the other hand, will surprise many Porsche fans. For some time now, the sports car manufacturer from Zuffenhausen has been determined that only e-Porsche will roll off the production line from 2030 (with the exception of the Porsche 911).
Porsche’s future is electric, that much is clear, but it doesn’t just take place on four wheels. After the majority takeover of Greyp and the complete takeover of e-bike motor manufacturer FAZUA, Porsche is now planning to manufacture e-bike motor under its own brand. Is Porsche about to undergo a paradigm shift? The sports car manufacturer from Stuttgart is increasingly focusing on electric mobility and is consistently extending its efforts to the bike sector.
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